Use something journalists call the “editorial calendar” to get your name out.
Reporters and editors aren’t like the rest of us (I can say this because I know many of them, and they’d agree). Their schedule runs around the clock, possibly even more than 365 days a year.
Heck, they even have their own calendar: the Editorial Calendar, as it’s called.
The editorial calendar, published by more than 7,000 media outlets in North America, gives a list of the topics that will be covered in future issues of magazines and trade journals. For one, it lets advertisers know how to better target their messaging – say, if the issue revolves around the environment, the ad might be designed to have more “green” wording.
It’s also a great way to pitch stories. There are many angles to your business, and therefore, many angles that can be written about.
Just know what you’re getting into.
Take the tips from Margie Zable Fisher, President of Zable Fisher Public Relations, in her article on SmallBizTrends.com.
Tell us a bedtime story. What tricks do you use to get your message to the public?
